Helping your Startup Build a Brand Identity

Brand Identity enables you to bring to life every intuition & feeling your customers have when interacting with your startup.
Creatives working on brand identity

You only have 7 seconds to make a strong first impression.

Everybody knows how important first impressions are, but not everybody knows that the “first impression” is actually only a seven second window to make an impression. This should tell you how important your visuals are when it comes to your customers. Your visuals need to tell your customers your story.

Many of your customer decisions are visuals-based, from the car they drive to the toothpaste they use. The influence of brands in your customer’s life is undeniably huge. What defines a brand is the story behind it, the message that it gives, and the way it addresses the customers’ needs.

Logo Design
Visual Identity
Brand Story
Brand Guidelines
Design Guidelines
Communication Design

Portfolio

Our Process

Step 1:

Understanding your startup

Time: 1 Week

The first step is to understand the product or service you provide, we come in as a blank slate to enable your leadership team to explain their perspective in depth. We meet with each stakeholder separately to understand their view of the startup. We usually prefer to meet in person to catch the subtleties but if it is not feasible, we also do teleconferencing. The objective at this stage is to get a clear understanding of each of the stakeholder’s perspective of the business & its customers. In this meeting, we will present to you visual cues to guide you through the process. We will identify the key brand attributes and understand your brand’s voice.

Team of creatives understanding your startup
team of creatives analysing your startup
Step 2:

Research & Competitor Analysis

Time: 2 Weeks

Taking all the information gathered from step 1, our creative directors & research analysts get to work. We plot a competitive landscape to understand where your startup stands against your competitors vis-a-vis communications & brand identity . Here we boil all the information gathered in step 1 and start building a mental map for your visual & communications identity. This step involves creating a lot of mood boards, comms boards & swipe files. This is where a raw identity of your startup takes birth.

Step 3:

Stylescaping

Time: 2 Weeks

Translating the key brand attributes & brand voice into visuals. The raw identity mind map created in step 2 is given a shape by our talented team of brand designers with clear instructions from our creative directors. We boil down the key brand attributes & brand voice into three separate design directions. Each direction is assigned to a separate creative designer. The objective at this stage is to translate the attributes & voice into visuals that ring true to your brand. This stage gives birth to stylescapes, they are a design entity that gives any observer a clear idea of the complete look & feel of the brand.

creative working on style scaping
Creatives reviewing the brand identity
Step 4:

Review

Time: 1 Week

Our creative directors then review & refine each of the stylescapes to make sure each of them truly represent your brand’s vision. The objective at this stage is to refine the stylescape, make continuous improvements & align each visual element to your brand.

Step 5:

Presentation

Time: 1 Day

We bring all the stakeholders together and walk you through each of the design directions, explaining in great detail what each of the design elements stands for, how we reached the decision to include each design element & how it represents your brand. The objective at this stage is to get feedback on each of the design directions, discard what isn’t working & arrive at a consensus on a design direction. Then we take any & all feedback provided in the meeting & incorporate that into the brand identity.

creative presenting to the client

Tools We Use

Adobe Photoshop
Adobe Illustrator
Adobe Xd
Invision
Figma
Sketch
Corel Draw
Base Camp

Our team of experts know exactly how to turn thoughts into visuals

Coherent messaging & visuals are the two most important things for your brand and our team excels at both. With decades of experience under our belt, we know just how to make those visuals pop.

Our team of experts know exactly how to turn thoughts into visuals

Coherent messaging & visuals are the two most important things for your brand and our team excels at both. With decades of experience under our belt, we know just how to make those visuals pop.

Download the Discovery Questionnaire:

Discovery stage is something we spend a lot of time on. We usually set apart the first full week of engagement. We do this exercise with each and every stakeholder individually to understand their vision of the brand. We then collate all information to find key brand attributes and voice.This is the starting point for a refreshed look and feel of your brand.

    FAQs

    1. How long is the Brand Identity Exercise?

    It usually ranges between 4-6 weeks.

    2. What If I don’t like the designs?

    Our objective is to make you happy. We provide 2 rounds of revision absolutely free.

    3. What If 6 months down the line I want to change the designs?

    We can accommodate that for a small fee

    4. Will you provide source files for designs?

    Yes. All files created for your project will be handed over in final delivery

    5. What software do you use for designing?

    We use multiple software depending upon the use case. Ideally, we use the Adobe suite.

    6. How do I pay you?

    Currently we accept payment only via wire transfer

    7. What are your payment terms?

    50% advance, 25% upon completion of half of the milestones, 25% upon final delivery

    8. Do you do rush work?

    No, not when it comes to something as important as your brand

    9. Do you give discount pricing for bulk work?

    No

    Re-branding
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    Visual & Communication Identity
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    Complete Brand Overhaul
    $9999$00000
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    What our customers are saying about us?

    We've worked with Komet Media for about a year now and we've given them assignments across the spectrum of their services and I must say they've always done a top-notch job. I don't have to work about it anymore.

    Aditya Joshi

    CEO - CambrianX

    It has been a delightful experience working with them. They are incredible at strategizing projects and delivering them on time. They were very involved right from the ideation, all the way to execution of the project making them highly reliable.

    Quinston Pimenta

    Partner- Formidable Ventures

    Need a Startup Consultation?

    We can help you answer all these questions
    • ?
      Wondering how to-go-to market?

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      Should you spend $500 or $5000 on marketing?

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      Not sure what is the best way forward for your Startup?