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If you prefer watching over reading, I've also made a video explaining the entire blog:
With AI, turning podcasts into engaging blogs is a breeze, but there’s more to it than just giving it a solid prompt, and watching AI transforms the podcast into written gold - Using AI is just the beginning, you will need to clean up & make your blog stand out. Let’s explore how to do that in this blog.
Even the recent feature of LinkedIn - Collaborative Articles is powered by Al along with the editorial team. So if platforms like LinkedIn are leveraging it, why should you be left behind?
While the process is less tedious now with AI, there are few other points to keep in my mind. These pointers will make your blog posts go from generic to good.
Let’s start with the step by step guide and I will give a few tips and tricks alongside.
In this example, we will convert Neil Patel’s podcast video - 11 Strategies to Help You Creatively Grow Brand Awareness into a blog.
Step 1: Get the transcript
With that, 80% of the work is done. You can use free online tools like turboscribe.ai to get the transcripts.
Once you get it, quickly skim through it to ensure that there are no major errors. Sometimes there are sections/words that AI can’t capture correctly.
Step 2: Decide the direction
In this step decide
- Do you want the blog to be a summary of the video podcast?
- Do you want it to talk about one specific topic from the podcast?
- Do you want to divide the blog into multiple parts?
- Do you want it to be a complimentary to/continuation of the podcast?
These are a few ways to go about it.
For this blog, I decided to go for a summary of the podcast. My aim is to ensure the audience feels they're gaining value from the content without much hassle, getting all the essential information about the topic. Additionally, I'll hyperlink the podcast within the blog. This strategy not only drives more traffic to the podcast but also offers the audience the flexibility to choose between listening to the podcast or reading about the topic.
If your main aim is to increase time on page, you might want to consider option 3, where you break the blog into several parts. One advantage of this approach is that it allows you to gauge the quality of your content. How? Well, if your audience clicks through and reads all the parts, it's a good sign that they find value in your content. However, if they bail after just one part, it could mean that the content isn't hitting the mark or addressing their pain points effectively.
You can take it a step further and convert it into a lead generation system as well. For instance, I came across this blog titled “What’s the state of anti-pollution skin care?”. Now this blog is divided into 3 parts and as I reached the 3rd blog it asked me to register. An excellent way to collect lead details.
So deciding the direction is more about how to write the blog and it boils down to - What do you want to achieve from this blog?
Step 3: Engineer the prompt
Now comes the tricky part. The key here is to understand that you need to give clear instructions on what kind of output you want. That is why step 2 is important. If you don’t know exactly what you want, how will the machine know?
Here are a few prompts that I use:
Summary of the video:
Check for grammatical and spelling errors. Correct it. Convert the transcript into a blog. Make it cohesive and polish the reading flow.
When you want something specific:
Check for grammatical and spelling errors. Correct it. Convert the transcript into a blog. Keep the tone as <brand tone> and use simple words. Start by talking about <a particular topic> followed by <next topic> and conclude with <last topic>.
You can mention the word limit as well.
Convert the transcript to a blog. The word limit shouldn’t exceed X words.
Few other things that you can add to your prompt are:
- Target Audience (TG) description
- The type of language to use: jargon-oriented or simple
- Specific keywords that you want to use.
- How do you want to start the blog? With hook or summary?
When deciding how to begin your blog, think about your audience. If they love surprises and fresh content, a hook can draw them in, keeping them engaged as you reveal more. But if they prefer straightforward info without beating around the bush, start with a summary. It gives them the scoop upfront, saving time and getting straight to the point. Knowing what your readers like ensures your blog hits the mark every time!
Sometimes you might not get the exact output that you expected. But nothing to worry about. Keep giving feedback and ChatGPT will keep improving it.
In this case, ChatGPT collated all the 11 points mentioned but I want it to be separated points. So I added feedback and got what I wanted.
Pro tip: Always start your conversation with ChatGPT with warm greetings. You never know when AI will take over the world. You should be in the good books.🤪
Step 4: Final Touch!
You are all set now. Only thing left now is final proof-checking and polishing things here and there.
This makes it look simple, but there are so many minute details to look for that we often get distracted, so follow this process.
- Check for spelling errors. Ensure that you maintain consistency as well. You can use British or American English. Don’t mix both.
- Check for grammatical errors. You can use tools like grammarly for this.
- Now see if there are any parts where the reading flow is breaking. You don’t want to jump from one part to another. There has to be a story. Ensure that each part is well connected.
- Check for words and phrases that can be replaced with targeted keywords.
- Lastly, ask yourself this at every section - “What else can I add that will blow my TG’s mind and position me as an expert”. Add more numbers, statistics, examples, case studies till you achieve that. Remove parts that feel unnecessary and something your TG would already know.
Make sure to complete one task before moving on to the next. For example, focus solely on correcting spelling errors without getting sidetracked by grammar mistakes. This way, you maintain focus and ensure thoroughness in each step, preventing distractions from compromising the quality of your work.
Remember you are not writing for everyone. You are writing for your TG. Study them and write for them.
On that note, ensure that you format your blog in a way that is SEO friendly at the same time easily skimmable.
Once the content part is done, for thumbnails, banners, and in blog images you can use platforms like freepik, canva and google.
If you decide to take images from google ensure to hyperlink the source or mention the source.
After all, you want to attract traffic to the blogs, not lawsuits.
Now, in case you do not want to use AI, you can follow the same steps and instead of instructing ChatGPT you can instruct your writers or yourself. Even if you like to write it yourself I would strongly advise you to take the help of the AI tools at least to get a rough draft. This will save you a lot of time. Once you have that you can add the human touch and personality to it.
Create less, repurpose more!
Arpita Lenka
Helping you create more content with less effort.
