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If you prefer watching over reading, I've also made a video explaining the entire blog:
If you are already here, you probably are looking to level up your content game through videos.
In case you still have any doubts🔽
Statista's data from 2023 shows that a whopping 3 billion internet users were diving into streaming or downloading videos at least once a month.
In the 2nd quarter of 2023, online videos reached an audience of 92.3% among internet users worldwide. And what were people watching? Well, it seems music videos, comedy skits, viral stuff, and how-to guides were all the rage.
On average, people were spending about 17 hours a week glued to their screens soaking up all that video goodness.
In a study conducted by wyzowl, the following customer POV was decoded:
- 91% of people have watched an explainer video to learn more about a product or service.
- 82% of people have been convinced to buy a product or service by watching a video.
- 77% of people have bought or downloaded an app after watching a video about it.
- 89% of consumers want to see more videos from brands in 2024.
- 87% of consumers say video quality impacts their trust in a brand.
- When asked how they’d like to learn about a product or service, 44% say they’d most like to watch a short video.
Are convinced to start the video marketing journey, right away?
Here are 7 video marketing ideas for you:
#1 Day in the Life Series
Follow different team members throughout their workday to showcase their roles and responsibilities. Such videos have a lot to offer:
- humanizing the brand
- builds trust through transparency
- showcases the company's expertise and culture.
This helps build long-term relationships, gives clients a better understanding of your processes, and reinforces your brand values, making the company more relatable, trustworthy, and appealing to potential clients and top talent.
You can experiment with different video formats like vlogs, interviews, time-lapses, behind-the-scenes footage, or even animated explainers.
Some of the angles that you can explore in this video series are:
- Work from home setup
- Office tours
- Team Collaboration
- Company Events and Celebrations
- Customer Interaction
#2 FAQ Series
- Address common questions and concerns your clients may have about your offerings.
- Provides a direct solution to common queries your potential clients might have, saving them time and effort.
- You're not just providing answers; you're also demonstrating your expertise and understanding of your industry. This can help to build trust and credibility with your audience.
Additionally, FAQ videos can serve as educational resources, helping to onboard new clients or users and ensuring they understand your product or service thoroughly.
Recently I came across this playlist by Hootsuite, where they’ve got several short videos explaining each of their features. This playlist contains all feature and usage related FAQs. There is a good chance that your customers will be searching for these queries, so might as well answer it yourself. By focusing on specific features or solutions, these videos can address prospects' immediate needs and demonstrate how your offerings can solve their problems.
Something similar is done by Hubspot as well. But these are long-form videos.
Here’s a tip:
In case you don’t have the resources for producing FAQ videos. Make use of online Q&A sessions that your team conducts with clients. Just record the sessions and repurpose it into short videos answering one question each.
#3 Solve A Pain Point Videos
This is a twist on FAQ videos.
While FAQ videos are good at addressing queries from existing customers, how-to videos offer a distinct approach, tailored to potential ones.
FAQs focus on brand-specific inquiries, while Solve A Pain Point videos are customer-centric, tackling common pain points and providing solutions without direct brand promotion.
Moreover, these videos can contribute to your SEO efforts, as they often contain keywords and phrases that potential clients might search for when looking for solutions in your industry.
Here’s a simple hack to convert FAQ to Solve A Pain Point Videos:
Feature Explanation —> What problem does it solve for you?
For each feature, ask yourself: What problem does this feature solve? And then make a video addressing it.
#4 Product Demos
Adding demo videos to your marketing plan can really amp up your game. These videos do wonders in showing off your product or service visually, which grabs people's attention and builds trust. You get to showcase your product/service features, how it solves problems, and even offer helpful tips.
So, whether you're aiming to boost sales, get your brand out there, or just connect better with your audience, demo videos are the way to go!
You can check out this video by Hootsuite to see how you can make creative and engaging product demos:
Feel free to use the same FAQ hack here as well! Your team probably gives 100s of demos every year. Whether it is online or offline, record it, do some basic editing and convert it into a product demo video.
Another simple way to create demo videos is by using platforms like Loom. You can easily record your screen while presenting a PPT, with the option to keep your camera on or off. It is like a screen recording platform. The videos with the camera on will look something like this:
#5 Podcasts, Webinars & Workshops
Podcasts allow you to share valuable insights, industry knowledge, and thought leadership with your audience in an easily consumable video/audio format. Webinars and workshops offer a more interactive and in-depth experience, allowing you to engage directly with your audience, answer their questions, and provide valuable training or education.
From podcasts, webinars and workshop videos you can create 100s of long-form and short-form videos for different channels.
Furthermore, transcripts or summaries of podcast episodes, webinars, and workshops can be repurposed into blog posts, articles, social media posts, infographics, or email newsletters, catering to different preferences and consumption habits of your audience. This multi-channel approach ensures that your valuable content reaches a wider audience and reinforces your brand's expertise and authority in your industry.
You can repurpose podcasts into excellent marketing content across various formats and platforms and maximize your webinars’ impact, increase engagement, and drive conversions within your video marketing strategy through repurposing.
#6 Explainer Video
Basically you break down complicated concepts and tell the audience in a simple way how things work. It can be used for several purposes like direct marketing where you explain your products/services or informative content where you want to educate your TG and position yourself as an expert.
There are multiple types of explainer videos that you can create:
- Using stock videos and images with voiceover. Something like this:
Thanks to AI, now you don’t even need to hire someone for the voiceover. There are plenty of free online tools for it.
- Motion graphic videos/whiteboard animation videos with voiceover.
- Lastly, live-action style video. This is the easiest to produce.
When I say "easy to produce," I mean it requires limited technical knowledge of video editing. All you need is a camera and a confident person to deliver the script properly. Unlike other video formats, which would require software and technical expertise, live-action videos keep things simple and straightforward.
If you want your videos to catch attention then you can use the PAS Formula:
PAS - Problem, Agitate, Solution
- Start by addressing the Problem they are facing
- Agitate the issue
- And then present them with a Solution
- Lastly, end with a CTA
For example:
Problem: "Are you losing out on valuable leads because you're juggling multiple platforms to manage them?"
Agitate: "It's frustrating, isn't it? Having to switch back and forth between different tools, struggling to keep up with leads, and ultimately missing out on potential opportunities."
Solution: "But what if there was a better way? A solution to streamline your lead management process and maximize your ROI?"
"Introducing X. Your one-stop solution for all your lead management needs."
"With X, you can finally take control of your lead generation process and achieve your targets with ease."
CTA: "Stop losing leads and start winning with X. Try it today and experience the difference."
#7 Public Vox or Voice of the People
These kinds of videos are trending now and have excellent organic reach. In these videos, individuals from various backgrounds and experiences share their thoughts, opinions, and stories on a particular topic or issue. These videos serve as a platform for diverse voices to be heard.
It often features real people speaking directly to the camera, offering authentic and unfiltered insights. Public Vox videos can be a powerful tool for advocacy, storytelling, and community engagement, providing a platform for marginalized voices and promoting inclusivity and social change.
Even if you are in the B2B domain, you can still make use of such videos. How? The right place to shoot such videos will be tradeshows, expos, conferences, and customer meet-ups. Basically where your TG hangs out in real life.
Here’s a sample video for you:
Such videos are:
- a cost-effective way for B2B companies to conduct informal market research
- gather real-time feedback from their target audience
- gain insights into customer preferences, challenges, and expectations
Here are 10 questions that you can ask in your videos:
- What are the biggest challenges you face in [industry/sector]?
- How do you prefer to consume information related to [product/service]?
- What features or improvements would you like to see in our [product/service]?
- What are your top priorities when choosing a [product/service] provider?
- Can you share a recent experience where our [product/service] positively impacted your business?
- What emerging technologies or trends do you believe will shape the future of [industry/sector]?
- What pain points or inefficiencies led you to seek out a solution like ours?
- In your opinion, what are the key factors that differentiate a great B2B partnership from an average one?
- Can you describe a recent trend or development in [industry/sector] that has had a significant impact on your business strategy?
- What are some common misconceptions about [industry/sector], and how do you think we can help dispel them?
These are a few ways to explore and start with your video marketing journey. Without a doubt, videos enhance engagement through visually appealing content and foster deeper connections with the audience.
Moreover, videos are highly shareable across social media platforms, websites, email campaigns, and more. This multi-platform reach allows B2B companies to amplify their message and reach a wider audience than traditional marketing methods.
B2B marketing often involves conveying complex information about products or services, industry trends, and technical specifications. While this information is crucial for decision-makers, it can sometimes become overwhelming and, let's face it, a bit dry. That's where video marketing swoops in to save the day.
Videos offer a dynamic and creative way to communicate with B2B audiences. Instead of bombarding potential clients with lengthy whitepapers or dense product sheets, companies can use videos to bring their messaging to life.
Arpita Lenka
Helping you create more content with less effort.
