🪄 AI Summary
7 Effective Methods to Repurpose Content for Instagram
- Long-Form Content to Carousels Posts
- Curate a Guide
- Create Story Highlights
- Resize Videos for IGTV
- Reels from Video Content
- Screenshot Your Best Tweets
- Make use of website content
Read the blog for detailed information.
Creating good quality content consistently for Instagram is no joke.
It is time consuming. Requires a lot of effort. Especially when you just have seconds to make an impression and grab your audience’s attention. Afterall, over 100 million photos and videos are uploaded to Instagram daily.
But there is an easy way to create more content with less effort.
That easy way is Content Repurposing.
Let’s discuss 7 ways you can repurpose content for Instagram:
#1 Convert Blogs to Carousels Posts
#2 Long-Form Video to Reels
#3 Create Story Highlights
#4 Long-Form Video to Quote Cards
#5 Case Study to Success Posts
#6 Make use of website content
#7 Screenshot Your Best Tweets (or existing content in other platforms)
#1 Convert Blogs to Carousel Posts
A few years ago, repurposing long-form written content like blogs would not have been that easy. But thanks to AI tools like ChatGPT and Bard, it’s now effortless.
Simply upload your blog file and ask ChatGPT to extract key points or generate a summary. I personally prefer a headline + subheading format for summary carousel posts —
- Catchy headline in bold, large fonts
- Concise explanation in smaller fonts
If you noticed, at the beginning of this blog, there is an AI-generated summary. We used a tool called Make.com for this automation. So, if you want to create a summary post for Instagram, you probably won’t even have to read the entire blog. In most cases, a few tweaks are all you need before repurposing the content for Instagram.
You can also pick up a specific topic from your blog and break it down in detail for your audience. This way, you maximize your content’s value while keeping it engaging and digestible.
#2 Long-Form Video to Reels
A high-quality long-form video (like a podcast, webinar, live event recording, or product demo) can be a goldmine for short-form content.
Every video is filled with insightful quotes, funny moments, and interesting stories just waiting to be transformed into engaging clips. You can easily break these down into bite-sized videos, perfect for Instagram Reels.
Everything you need to know (the Whats and Hows), is covered in our How to Repurpose your podcast into short form video clip blog.
#3 Create Story Highlights
This is a great way to organize everything your customers might be looking for in one place. The best part? It’s positioned strategically, right under your bio making it one of the first things visitors see. You should never miss an opportunity to make a strong first impression.
You can only add stories that you’ve posted to highlights, not any other content. All your past stories can be found in the Story Archive section. To keep things organized, categorize them by themes and give them the right titles. For example, all the product reviews, feedback, and testimonials you’ve shared in your stories can be grouped into a "Reviews" highlight.
This way, whenever new customers visit your page, they can easily find valuable content. With this, your efforts to create good stories won't go in vain. That is, it won't vanish in 24 hours.
#4 Long-Form Video to Quote Cards
The reason why quote cards make great content pieces for Instagram is:
- People love sharing quotes that resonate with their mindset, values, or industry.
- Quotes are easy to consume, making them perfect for fast-scrolling social media users.
- Unlike trends that fade, a powerful quote remains relevant for a long time.
From just 30 minutes of video content, you can easily create 15–20 quote cards. Don’t believe me? Just read this: How to Convert a Video Podcast into 10 Thought-provoking Quote Cards?
#5 Case Study to Success Posts
This is one of my favorite content formats, and I follow a simple hack to make it work. I pick key numbers from case studies and turn them into a quick, impactful post.
Have a case study about how one of your projects impacted 1 million people? Just create a simple post like this:
Why This Works:
- Numbers naturally stand out, making people stop scrolling.
- Figures like "20,000+ customers served" or "50+ successful projects" reinforce expertise.
- Numbers break up text visually, making content easier to skim and absorb.
#6 Screenshot Your Best Tweets
It's funny, but somehow quotes that are shared as a screenshot of a tweet tend to perform better than the same quote shared in some other format. If you are creating content on Twitter, repurpose it for Instagram to make easily shareable posts. You can also screenshot tweet threads and make it into a carousel post.
Bonus: The same strategy works for LinkedIn! If you post short, insightful text content regularly, screenshot it and share it as a post or a carousel on Instagram.
#7 Make use of website content:
If you have an e-commerce platform, then I am sure you have a good collection of product photos which have been clicked and edited professionally. Use the same product photos and list your products using the Instagram Shop feature. To use this feature you need to register your account as an Instagram Business account.
Not just that, you can also repurpose simple elements like your product ratings!
Just take your website product photo, add the user rating, and you’ve got an engaging post like this:
When you have the pressure of creating good quality content constantly, it is no surprise that you will reach the burnout stage faster. But you can prevent that by content repurposing. So make use of existing content; repurpose it - make carousels, story highlights, guides, and much more.
Create less, repurpose more.
Author:
Arpita Lenka
Helping you create more content with less effort.
