Hi, there! At the end of this blog you can officially say goodbye to random repurposing of clips from podcasts without a strategy that just consumes time and energy without yielding any results. As I will tell you the best way to do so.
The blog is divided into the following segments:
Segment 1: Understanding which podcast to repurpose
Segment 2: The Secret of making great clips
Segment 3: Tips and Tricks
Let’s dig deeper into each segment
Segment 1: Understanding which podcast to repurpose
Just because you can doesn’t mean you should. The whole point of repurposing is amplifying the reach of your content. If your content is 💩 (no offense), you will just be amplifying 💩.
You don't have to repurpose every single podcast into 100s of different pieces. Start with your best one. Identify your best-performing podcast in the last 12 months. You can use your analytics to pick one:
- Most Downloaded
- Most Viewed/ Listened
- Most Engagement - Likes, Comments, Shares
Sometimes, certain episodes might be of high quality but didn't perform well due to various external factors unrelated to their content quality. These factors could include poor timing of release, lack of promotion, or competing events at the time of launch. It’s worth giving such episodes a chance when repurposing content. To identify and select these hidden gems, consider the following criteria:
- Relevance: Choose episodes that align with the themes and topics your audience cares about.
- Value: Select episodes that provide actionable insights, tips, and strategies.
- Timeliness: Consider the relevance of the podcast episode in the current marketing landscape.
These criteria should also be kept in mind even though you are going with the numbers.
Segment 2: The Secret of making great clips
I am convinced that the secret to making great clips lies in a compelling hook, and nothing will change my mind on this.
Here are 3 great hooks to kickstart any clip:
#1 Contrarian POV
An opinion that goes against the general understood or accepted wisdom in any industry.
The surprise factor of a contrarian viewpoint captures the audience's attention immediately because it challenges their belief. People are naturally curious about opinions that go against the grain, prompting them to engage further.
Here’s an example:
Hashtags are believed to boost post reach, but this video starts by challenging this idea to grab the attention and keep the audience watching until the end.
In case your podcasts doesn’t have such a section but you would like to add something like this, you can check this blog where I discuss what kind of questions you can ask to bring out Contrarian POV along with a list of 20+ questions in the end.
#2 TL;DR
Starting your clip with a summary or key takeaways is always a great hook. This way, even if viewers only watch the first 5 to 10 seconds, they still receive your main message. Moreover, this prepares your audience for what to expect in the video.
Examples:
Hook: 3 Reasons why you should be repurposing.
Summary: Less effort, more output
Maximizes ROI
Audience loves it.
Now let's go into each of the 3 reasons in detail…..
#3 Question
It immediately engages the audience by sparking curiosity and encouraging them to think.
In well-researched scenarios, you can capture someone's attention by repeating a question they already have in mind. By identifying and listing the top 10 frequently asked questions (FAQs) your audience has, you can use these questions as hooks to engage them effectively.
Examples:
- How can you generate more qualified leads for your business?
- How do you measure ROI for your marketing campaigns?
- How can you leverage data analytics to improve your marketing efforts?
- What are the top tools and technologies for B2B marketing automation?
Segment 3: Tips and Tricks
#Tip 1: Catchy Clip Titles
Well-crafted titles with relevant keywords improve discoverability, making it easier for your target audience to find your content. Engaging titles help set clear expectations, leading to higher viewer satisfaction and a greater likelihood of watching the entire clip. Finally, consistent and strategic titling reinforces your brand’s message and style, making your content more recognizable and memorable.
Here are 4 powerful ChatGPT prompts for generating good clip titles:
Prompt 1: "Suggest titles for this transcript that follow the format - If you want to do X, you should stop doing Y, Instead do Z"
Prompt 2: "Revise titles to 3rd grade comprehension level & in a question form"
Prompt 3: "Create short & succinct titles from this transcript"
Prompt 4 : "Create short & succinct titles that mentions [company name] & for [audience] from [section]"
#Tip 2:
If you're struggling to find short clips, here's a quick workaround: AI voice + Video Hack
- Write key takeaways from the video
- Clean up & make it conversational
- Use AI voice from Speechify to create a voice over : https://speechify.com/voiceover
- Add visuals & turn into video : https://lumen5.com/
#Tip 3:
A simple structure that you can follow to make a good clip is: Problem, Agitate, Solution, CTA
Example:
Problem: "Are you struggling to engage your audience with your current marketing strategies?"
Agitate: "It’s tough, right? Spending hours crafting content, only to see low engagement and minimal results. You’re pouring your efforts into marketing, but it feels like you’re getting nowhere."
Solution: "Imagine a different approach. A way to captivate your audience and boost engagement without the constant grind."
"Introducing Y. The ultimate tool designed to enhance your marketing efforts and connect with your audience on a deeper level."
"With Y, you can transform your marketing strategy, create compelling content, and see real, tangible results."
CTA: "Don’t settle for mediocre engagement. Elevate your marketing with Y. Get started today and see the difference!"
And that’s all for this blog.
Create less, repurpose more!
Arpita Lenka
Helping you create more content with less effort.
