🪄 AI Summary
Live events are huge investments, involving venues, professional cameras, PA systems, and more. Given the effort and cost, you must maximize the value of the content generated.
This blog talks about how to effectively repurpose live event recordings for social media to create engaging, shareable content.
Let’s look at 6 ways of repurposing your content!
#1 Create Eye-Catching Quote Cards
Live events naturally produce memorable quotes, powerful insights, and thought-provoking statements. Capture these moments and turn them into eye-catching graphics.
- Choose impactful statements that resonate with your audience.
- Pair the quotes with images of the speaker to enhance credibility.
- Add a call-to-action (CTA) like “Share your thoughts in the comments!” to boost engagement.
- Use different formats such as static images, animated text, or Instagram Stories.
Here’s a detailed step by step guide on how to create quote cards from a video.
Check this out in case you prefer a quick tutorial for creating quote cards using Canva.
#2 Convert Footage into Short-Form Videos
Short-form videos are killing it these days because they match how people consume content—fast, engaging, and straight to the point. With shrinking attention spans and endless scrolling, quick videos grab attention within seconds, making them perfect for delivering key messages without losing viewers. Plus, platforms like Instagram Reels, TikTok, and YouTube Shorts prioritize short content, pushing it out to wider audiences through their algorithms. They’re also super shareable, meaning if a video resonates, it spreads fast.
Here are a few things that you should keep in mind while creating short form video:
- Hook in the first 3 seconds – Grab attention instantly with a bold statement, question, or surprising visual. Hooks like in this video works really well if you are an expert or have content from an expert.
A hook like "Here's a personal hygiene hack that I won't gatekeep as a dermatologist" works because it creates curiosity (implying exclusive info), builds trust (expert-backed advice), and feels relatable (casual, friendly tone). It also triggers FOMO, making people eager to learn the tip before they scroll away.
- Keep it fast-paced – Use quick cuts, dynamic transitions, and engaging visuals to maintain energy. This video is a great example of how rapid changes break predictability, resetting attention spans and reducing the urge to scroll away.
- Use trending sounds & effects – Leverage popular music, voiceovers, and filters to boost discoverability.
- Add captions & bold text – Many users watch on mute; make your message clear with eye-catching text.
- End with a call-to-action – Encourage likes, shares, comments, or follows to increase engagement.
In case you want to know more about how exactly you should go about converting a video into short form video content, check out our blogs.
#3 Turn Key Insights into Audiograms
Audiograms work so well because they tap into both what we see and hear, making content easier to remember. Our brains process visuals way faster than text , and adding motion like waveforms, helps grab attention and boost retention.
Plus, when we see and hear something at the same time, we understand and remember it better. That’s why audiograms are such a great way to increase engagement and get your message across.
Some of the formats you can try are:
- Static Image + Waveform – A podcast snippet with a background image and an animated waveform.
- Text-Heavy Audiograms – Adds captions or highlights key points for sound-off viewers.
If you want to check out some really cool options for audiograms, check out the examples section on our website!
Here’s a detailed step by step guide on how to repurpose long form video to audiograms for social media.
#4 Design Engaging Carousel Posts
Carousel posts are a great way to present multiple takeaways from your event in a visually engaging format. They work exceptionally well on Instagram and LinkedIn, keeping users swiping and engaged.
Here are few things to keep in mind while creating an effective carousel post:
- Break down key points into multiple slides for easy consumption.
- Use a mix of images, infographics, and text-based slides to keep it visually appealing.
- Include a CTA on the last slide (e.g., “Save this post for later” or “Drop a comment below!”).
- Optimize for readability by keeping text concise and fonts bold.
#5 Run Social Media Ads with Event Highlights
Event highlights make for excellent social media ad content. Whether you want to drive traffic to a full recording, promote an upcoming event, or build brand awareness, these ads can be highly effective.
Here are some tips and examples, to give you a better idea:
- Keep the video short and impactful (15-30 seconds works best).
Example: A quick 15-second snippet of the keynote speaker’s best moment, ending with “Watch the full talk now!”
- Feature high-energy moments, expert insights, or testimonials. Example: A short video of an attendee praising the event, with the text overlay: "This changed the way I think about marketing!"
- Include captions and strong CTAs. Example: Add on-screen text saying “Limited-time replay available – Watch Now!” to drive urgency.
- Test different ad variations for different platforms. Example: Use a professional testimonial clip for LinkedIn ads and an exciting, fast-cut highlight reel for Instagram Stories.
#6 Repurpose Into Text-Only Content for LinkedIn, Threads, and Twitter
Not every platform is visual-first, and sometimes, a well-crafted text post can be the most effective way to engage your audience. Platforms like LinkedIn, Threads, and Twitter are perfect for sharing key takeaways in a written format, without the need for a graphic designer or video editor.
One of the easiest ways to create text-based content is by extracting the transcript from your event recording using tools like Turboscribe.
Here’s a step by step guide to extract transcripts from Turboscribe.
Once you have the transcript, you can quickly repurpose it into multiple post formats:
- Summarize key learnings into a LinkedIn post or a Twitter thread.
- Highlight behind-the-scenes insights or powerful speaker quotes as standalone posts.
- Pose thought-provoking questions to encourage discussion and audience interaction.
With minimal effort, text-based content allows you to consistently share value while maximizing your event’s reach.
These are just a few ways you can repurpose content, but there are countless other creative approaches you can explore. Think outside the box and experiment with different formats to maximize your reach and engagement!
Create less, repurpose more!
Author:
Arpita Lenka
Helping you create more content with less effort.
